Perdeberg Cellar is hosting the first of a series of workshops specifically designed to assist wine farms protect their reputation in the face of potential conflict or negative consumer response.
With more and more people visiting wineries and attending public and private events on wine farms, the wine industry is helping to boost tourism and economic development in the Western Cape. However, brand reputation could be at stake if a potential conflict situation is not managed smoothly, efficiently and properly. Protecting cellar door and ticket revenue could be compromised if negative consumer reaction or incidents occur at an event involving the public.
Cape Town-based company, Growth Events, has devised the GREAT workshops (guiding reputation, ethos, attitude and team) as a tool to promote awareness about how to avoid conflict and manage potentially risky situations positively.
The GREAT workshops focus on building a unique but cohesive message around the customer experience. In just three hours, the workshop uses modern improvisation techniques – which are both fun and relevant – to provide delegates with the necessary tools and techniques to support their hospitality objectives. After this three-hour session, a one-hour feedback and discussion on ‘next step’ options is given that includes policy setting and communications’ principles.
The World Travel and Tourism Council (WTTC) estimated that last year the direct contribution of travel and tourism sector to the South African economy was worth around R128 billion.
The workshops are for event, hospitality and restaurant managers; wine farm owners and marketing managers.
“For anyone dealing with consumers on a regular basis, an awareness of the pitfalls of bad or miscommunication is invaluable,” says Johan van Dyk, marketing manager of Perdeberg. “Not only are we hosting these workshops but also attending the first one. We are open to the public every day of the week and offer a variety of events to our customers. WE understand only too well that it is critical to protect not only our name and our brand but also our revenue generation.”
To book your place for the next workshop on Wednesday 11 April 2018, contact:
Cell: 071 602 5796
Perderberg Wine Farm
Vryguns Farm, Windmeul, Paarl, 7630
R1 850 per person (including lunch and refreshments)
For more on Growth Events: Click Here